About us
Shudh Hindustan brings you the purest, lab-tested wellness and kitchen essentials—from cold-pressed oils to Himalayan herbs. Rooted in tradition, crafted with care, and backed by science, every product reflects our promise of purity, health, and trust.
At Shudh Hindustan , we are committed to delivering only the highest quality products. Each item undergoes strict quality checks and lab testing before it reaches you.
If any product is found to be inconsistent with our certified lab reports, customers are entitled to a full refund. To initiate the refund, kindly provide valid proof supporting the claim. We believe in transparency and stand by the purity and authenticity of every product we offer.
Your trust is our priority.
Our journey began in 2018
Honoured to be nominated for the Iconic FMCG Brand at the prestigious GLA Awards 2025, taking place at Le Meridien, Gurgaon on 27th July.
Proud to showcase our brand Shudh Hindustan™ alongside visionaries and industry leaders.
Grateful for the recognition — this is just the beginning.”
Chief Guests: Gulshan Grover, Jaya Prada & Rahul Dev
#GLAAwards2025 #ShudhHindustan
🌿 Our Vision
Nayraaj Global Ventures Pvt. Ltd. was founded with a singular purpose — to bring purity, trust, and uncompromised quality back to the everyday products consumed by Indian households. Under our flagship brand Shudh Hindustan™, we are committed to reviving traditional food wisdom through modern, organic, and ethically produced goods that enrich lives.
We envision a future where every home, from rural villages to global cities, has access to food products that are clean, pure, and proudly made in India.
Our incredible team are here for you
Smt. Deepa Pandey
Managing Director | Homemaker Turned Business Leader | Brand Custodian
Mrs. Deepa Pandey brings heartfelt values, deep cultural insight, and unwavering discipline to Nayraaj Global Ventures. As a homemaker-turned-MD, she represents the soul of the brand — ensuring that every product under Shudh Hindustan™ meets the highest standards of purity and authenticity.
With a hands-on approach and strong understanding of grassroots India, she plays a pivotal role in managing operations, quality assurance, and building trust among women-led retail networks and rural entrepreneurs.
Ayush Pandey
Founder | Advocate | Entrepreneur | Visionary
Ayush Pandey is the driving force behind Nayraaj Global Ventures. With a background in law and a passion for entrepreneurship, he brings a unique blend of discipline, strategy, and vision to the brand. His mission is not just to build an FMCG company — but to create a movement rooted in purity, accessibility, and Indian heritage.
Ayush’s commitment to excellence is reflected in the brand’s promise: “Naam Vishwas Ka”. With his leadership, Nayraaj aims to become a globally recognized symbol of trust in organic and ethically produced FMCG goods.
Ayush’s commitment to excellence is reflected in the brand’s promise: “Naam Vishwas Ka”. With his leadership, Nayraaj aims to become a globally recognized symbol of trust in organic and ethically produced FMCG goods.